Brand Personality
I have noticed an unsettling trend in recent years regarding advertisement and marketing strategies of big companies, particularly fast food restaurants. Specifically, the fast food chain Wendy's. Within recent years, Wendy's went from straightforward advertising of their food to #relatable social media presence. An example is given below: They've taken a more edgy take on mascot personalities and its skyrocketed their popularity as a result. By adopting an online person, a corporation with the soul intent of serving food and making money has become someone the average person can relate to. People have even begun making fanart, as depicted below, to show their appreciation of the Wendy's mascot. In reality though, people are relating themselves to a corporate team making strategic actions on social media to influence what you buy. This is just unsettling because society is becoming more open to brainwashing marketing to make you think, "This Wendy girl is al